{"id":3468,"date":"2023-03-16T13:59:16","date_gmt":"2023-03-16T12:59:16","guid":{"rendered":"https:\/\/pda-falaise.fr\/?p=3468"},"modified":"2026-03-19T14:18:20","modified_gmt":"2026-03-19T13:18:20","slug":"poisson-davril-et-le-pole-ess-de-falaise-pourquoi-et-comment-le-reemploi-change-la-donne","status":"publish","type":"post","link":"https:\/\/pda-falaise.fr\/index.php\/2023\/03\/16\/poisson-davril-et-le-pole-ess-de-falaise-pourquoi-et-comment-le-reemploi-change-la-donne\/","title":{"rendered":"Poisson d\u2019Avril et le p\u00f4le ESS de Falaise : pourquoi et comment le r\u00e9emploi change la donne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3468\" class=\"elementor elementor-3468\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3a248 e-flex e-con-boxed e-con e-parent\" data-id=\"6d3a248\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a391e8 elementor-widget elementor-widget-text-editor\" data-id=\"9a391e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Pourquoi le r\u00e9emploi ? Un enjeu \u00e9cologique, \u00e9conomique et social<\/strong><\/h4><p class=\"whitespace-break-spaces\" dir=\"auto\">Le r\u00e9emploi des mat\u00e9riaux dans le b\u00e2timent, c\u2019est comme la &#8220;seconde main&#8221; appliqu\u00e9e \u00e0 la construction. Luminaires, bois, carrelage, \u00e9quipements int\u00e9rieurs\u2026 Ces mat\u00e9riaux, issus de d\u00e9construction, \u00e9vitent le gaspillage et r\u00e9duisent les co\u00fbts environnementaux :<\/p><ul><li><strong><span class=\"followup-block followup-block-hidden cursor-pointer outline-none static inline group-hover\/message:[--hover-opacity:1]\" data-question=\"Quels types de d\u00e9chets de construction sont les plus difficiles \u00e0 r\u00e9employer ou recycler aujourd'hui?\" aria-expanded=\"false\" aria-controls=\"radix-_r_bl_\" data-state=\"closed\">Moins de d\u00e9chets<\/span><\/strong> : en r\u00e9utilisant des mat\u00e9riaux locaux, on limite les transports et l\u2019\u00e9limination des gravats.<\/li><li><strong><span class=\"followup-block followup-block-hidden cursor-pointer outline-none static inline group-hover\/message:[--hover-opacity:1]\" data-question=\"Quels sont les mat\u00e9riaux r\u00e9employ\u00e9s qui offrent les meilleures \u00e9conomies par rapport au neuf?\" aria-expanded=\"false\" aria-controls=\"radix-_r_bm_\" data-state=\"closed\">Des \u00e9conomies<\/span><\/strong> : bien que la d\u00e9construction puisse co\u00fbter plus cher que la d\u00e9molition, les mat\u00e9riaux r\u00e9employ\u00e9s sont souvent moins on\u00e9reux que du neuf, et parfois de meilleure qualit\u00e9.<\/li><li><strong><span class=\"followup-block followup-block-hidden cursor-pointer outline-none static inline group-hover\/message:[--hover-opacity:1]\" data-question=\"Quelles incitations gouvernementales encouragent les entreprises \u00e0 adopter le r\u00e9emploi dans le BTP?\" aria-expanded=\"false\" aria-controls=\"radix-_r_bn_\" data-state=\"closed\">Un engagement croissant<\/span><\/strong> : Les entreprises sont de plus en plus demandeuses.\u00a0<\/li><\/ul><p class=\"whitespace-break-spaces\" dir=\"auto\">Pour l&#8217;association Poisson d\u2019Avril, acteur de l\u2019insertion par l&#8217;upcycling, cette d\u00e9marche s\u2019inscrit naturellement dans une logique de <span class=\"followup-block followup-block-hidden cursor-pointer outline-none static inline group-hover\/message:[--hover-opacity:1]\" data-question=\"Comment Poisson d\u2019Avril mesure-t-il l\u2019impact social de ses activit\u00e9s li\u00e9es au r\u00e9emploi?\" aria-expanded=\"false\" aria-controls=\"radix-_r_bo_\" data-state=\"closed\">cr\u00e9ation de valeur sociale et environnementale<\/span>.<\/p><hr \/><h4><strong>Comment le p\u00f4le ESS de Falaise met-il en pratique le r\u00e9emploi ?<\/strong><\/h4><p class=\"whitespace-break-spaces\" dir=\"auto\">Le chantier de r\u00e9habilitation des anciens locaux de Point P \u00e0 Falaise, port\u00e9 par<span style=\"color: #3276b0\"> <a style=\"color: #3276b0\" href=\"https:\/\/www.paysdefalaise.fr\/\" target=\"_blank\" rel=\"noopener\">la communaut\u00e9 de communes du Pays de Falaise <\/a><\/span>est un mod\u00e8le d\u2019\u00e9conomie circulaire.<\/p><p class=\"whitespace-break-spaces\" dir=\"auto\">Voici comment il fonctionne :<\/p><ul><li><strong><span class=\"followup-block followup-block-hidden cursor-pointer outline-none static inline group-hover\/message:[--hover-opacity:1]\" data-question=\"Quels crit\u00e8res techniques permettent de d\u00e9cider si une structure existante peut \u00eatre conserv\u00e9e plut\u00f4t que d\u00e9molie?\" aria-expanded=\"false\" aria-controls=\"radix-_r_bp_\" data-state=\"closed\">Conservation des structures<\/span><\/strong> : les ossatures m\u00e9talliques des b\u00e2timents (1989) ont \u00e9t\u00e9 pr\u00e9serv\u00e9es, \u00e9vitant une reconstruction co\u00fbteuse et polluante.<\/li><li><strong>R\u00e9emploi des mat\u00e9riaux<\/strong> : les radiateurs et \u00e9viers en inox proviennent de la d\u00e9construction de logements sociaux \u00e0 Lisieux (quartier Hauteville).\u00a0<\/li><li><strong><span class=\"followup-block followup-block-hidden cursor-pointer outline-none static inline group-hover\/message:[--hover-opacity:1]\" data-question=\"Comment les diff\u00e9rentes structures du p\u00f4le ESS de Falaise collaborent-elles pour maximiser leur impact social?\" aria-expanded=\"false\" aria-controls=\"radix-_r_br_\" data-state=\"closed\">Un \u00e9cosyst\u00e8me solidaire<\/span><\/strong> : le p\u00f4le accueillera La Ruche Ressourcerie, Poisson d\u2019Avril (meubles en carton),\u00a0 \u00a0et un garage solidaire, renfor\u00e7ant l\u2019impact social du projet.<\/li><\/ul><p class=\"whitespace-break-spaces\" dir=\"auto\">Pour\u00a0 l&#8217;association Poisson d\u2019Avril, ce projet est une opportunit\u00e9 de <span class=\"followup-block followup-block-hidden cursor-pointer outline-none static inline group-hover\/message:[--hover-opacity:1]\" data-question=\"Quels sont les d\u00e9fis principaux pour concilier insertion professionnelle et \u00e9conomie circulaire dans un projet comme celui-ci?\" aria-expanded=\"false\" aria-controls=\"radix-_r_bs_\" data-state=\"closed\">montrer que l\u2019insertion et l\u2019\u00e9conomie circulaire peuvent aller de pair<\/span>, en offrant des emplois locaux tout en r\u00e9duisant l\u2019empreinte \u00e9cologique.<\/p><hr \/><h4><strong>Un chantier pionnier en Normandie<\/strong><\/h4><p class=\"whitespace-break-spaces\" dir=\"auto\">Si le r\u00e9emploi est courant chez les particuliers, il reste rare dans les march\u00e9s publics de grande envergure. Pourtant, le p\u00f4le ESS de Falaise rejoint des initiatives comme :<\/p><ul><li><strong>Le Hangar Z\u00e9ro<\/strong> (Le Havre),<\/li><li><strong>La Grande Halle<\/strong> (Colombelles).<\/li><\/ul><hr \/><p class=\"whitespace-break-spaces\" dir=\"auto\">Pour\u00a0 l&#8217;association Poisson d\u2019Avril, s\u2019impliquer dans ce p\u00f4le, c\u2019est :<\/p><p class=\"whitespace-break-spaces\" dir=\"auto\"><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/2705.svg\" alt=\"\u2705\" \/> Cr\u00e9er des emplois pour des publics en transition professionnelle.<\/p><p class=\"whitespace-break-spaces\" dir=\"auto\"><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/2705.svg\" alt=\"\u2705\" \/> Innover avec des mat\u00e9riaux r\u00e9employ\u00e9s (comme <span style=\"color: #3276b0\"><a style=\"color: #3276b0\" href=\"https:\/\/pda-falaise.fr\/index.php\/mobilier-et-objets-decoratifs-en-carton\/\">les meubles en carton<\/a><\/span>).<\/p><p class=\"whitespace-break-spaces\" dir=\"auto\"><img decoding=\"async\" class=\"emoji\" role=\"img\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/2705.svg\" alt=\"\u2705\" \/> Montrer l\u2019exemple : l\u2019\u00e9conomie sociale et solidaire peut \u00eatre un moteur de la transition \u00e9cologique.<\/p><hr \/><p class=\"whitespace-break-spaces\" dir=\"auto\"><strong>Et demain ?<\/strong> Ce projet pourrait inspirer d\u2019autres collectivit\u00e9s \u00e0 int\u00e9grer le r\u00e9emploi dans leurs appels d\u2019offres. L&#8217;association Poisson d\u2019Avril, en tant qu\u2019acteur de ce p\u00f4le, a l\u2019opportunit\u00e9 \u00a0d\u2019\u00e9largir son impact.<\/p><p dir=\"auto\"><span style=\"color: #3276b0\"><a style=\"color: #3276b0\" href=\"https:\/\/www.ouest-france.fr\/normandie\/falaise-14700\/le-pole-deconomie-sociale-et-solidaire-de-falaise-pionnier-du-reemploi-des-materiaux-en-normandie-afd218c6-c40e-11ed-9add-012db42d5c37\" target=\"_blank\" rel=\"noopener\">L&#8217;article qui parle de nous &#8211;\u00a0 Ouest France<\/a>\u00a0 : <\/span><span style=\"color: #3276b0\">Le p\u00f4le d\u2019\u00e9conomie sociale et solidaire de Falaise, pionnier du r\u00e9emploi des mat\u00e9riaux en Normandie<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e446b elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"f1e446b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-6126bb4\" href=\"https:\/\/www.facebook.com\/poisson.davrilfalaise?locale=ms_MY\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-fad6802\" href=\"https:\/\/www.instagram.com\/associationpoissondavril\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pourquoi le r\u00e9emploi ? Un enjeu \u00e9cologique, \u00e9conomique et social Le r\u00e9emploi des mat\u00e9riaux dans le b\u00e2timent, c\u2019est comme la &#8220;seconde main&#8221; appliqu\u00e9e \u00e0 la construction. Luminaires, bois, carrelage, \u00e9quipements [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":3451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","omw_enable_modal_window":"enable","osp_disable_panel":"default","osh_disable_topbar_sticky":"default","osh_disable_header_sticky":"default","osh_sticky_header_style":"default","osh_sticky_header_effect":"","osh_custom_sticky_logo":0,"osh_custom_retina_sticky_logo":0,"osh_custom_sticky_logo_height":0,"osh_background_color":"","osh_links_color":"","osh_links_hover_color":"","osh_links_active_color":"","osh_links_bg_color":"","osh_links_hover_bg_color":"","osh_links_active_bg_color":"","osh_menu_social_links_color":"","osh_menu_social_hover_links_color":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[9],"tags":[91,66,96],"class_list":["post-3468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-presse-parle-de-nous","tag-association","tag-communaute-de-communes-du-pays-de-falaise","tag-pole-ess","entry","has-media"],"_links":{"self":[{"href":"https:\/\/pda-falaise.fr\/index.php\/wp-json\/wp\/v2\/posts\/3468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pda-falaise.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pda-falaise.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"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